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CRM – Al Futtaim Group (8 pages)
Learning Outcomes being assessed:1. List the fundamentals of developing a customer strategy.2. Explain the customer lifecycle management and lifetime value.3. Effectively use CRM technology (Microsoft CRM).
The selected OrganizationCompany Name: Al Futtaim GroupLink: https://www.alfuttaim.com
The project should cover the following:IntroductionIntroduction to the topic and sub-topics: Strong introduction of topics key question(s), terms.
Question 1: List the fundamentals of developing a customer strategy from The selected organization.Make sure developing a customer strategy.Make sure to mention the organization study objectives and hypotheses
Question 2: Explain the customer lifecycle management and lifetime value. You can support your information from chapters and e-text bookMake sure to cover the customer lifecycle management and lifetime value.Make sure to mention clear justification and data collection
Question 3: Effectively use CRM technology that fits with the organization. Describe the software package.Make sure to mention Effectively use of CRM technologyMake sure to mention examples 5 data analysis
Question 4: Analyze the key components of CRM and explains how it is integrated within an organization. Which one do you believe is suitable with the organization?Make sure to mention key components of CRMMake sure to mention how it is integrated within an organization and finding
ConclusionStrong review of key conclusions. Strong integration with area of research. Insightful discussion of impact of the researched material on topic.
Recommendation Clear and strong recommendation
Make sure to reflect the below on the research paper: Titles and subtitles: Each part needs to have a Title and Subtitles. References should be APA style
The Project should be Based on what was covered during CRM course as well as the e-book.eBook name: Kumar, V., & Reinartz, W. (2018). Customer Relationship Management (3rd Edition). Springer Nature.The assignment CRM – Al Futtaim Group Has been handled previously by writers From ASAP Assignment writing service- asapessays.com
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